Key insights
Martech ’25
Discover the key takeaways from all the speakers at MarTech ’25. From trends and strategies to practical tips and inspiring ideas: these insights will help you bridge the gap between marketing and technology within your organisation.
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“There has always been a battle between operational excellence and customer intimacy. Now, with AI as a superpower for customer experience, they go hand in hand.”
Steven Van Belleghem
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“It’s important not only to focus on the peak moments in life, but also to walk alongside customers in the valleys.”
Karen Van De Woestyne
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“Uncertainty is opportunity in its rawest and purest form."
Peter Hinssen
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“Search is no longer keyword based, it’s becoming conversational.”
Clarissa Filius
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“AI recognises patterns, but it does not understand them. Use it cleverly as a tool, not as a replacement for your entire toolbox.”
Jeroen Baert
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"It's about delivering the same value in every message you share, ensuring the feeling you want as a brand truly comes across.”
Karolien Vanherp
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“Quit doing single-silo AI and centralise towards one orchestration layer.”
Tom Van Mierlo
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“Marketing needs rebels who redefine the rules, inspired by musicians, not manuals.”
Geert Van Mol
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“AI is not a goal in itself, but a driver of real human impact."
Kim Smets
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