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Bridging the gap between marketing and technology

On November 12th, MarTech ’25 brought together top experts at the intersection of marketing and technology.

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300+ professionals
8+ speakers (ENG)
Actionable insights
Hands-on advice
Peers & networking

Speakers

Explore their insights

Steven Van Belleghem

Steven Van Belleghem is an internationally recognised thought leader in customer centricity, digital transformation, and marketing technology.

Karen Van De Woestyne

Karen Van De Woestyne is General Manager Transform & Ecosphere at KBC, where she applies over 30 years of leadership experience across business development, marketing, procurement, and change management.

Peter Hinssen

Peter Hinssen is a Belgian serial entrepreneur, author of 6 bestsellers, and an international speaker on innovation, technology, and leadership.

Clarissa Filius

Clarissa Filius is Team Lead SEO, CRO and Marketing Automation at iO. She is known for her expertise in local SEO and her deep focus on GEO.

Jeroen Baert

Jeroen Baert is a computer scientist, stand-up comedian, and science communicator.

Geert Van Mol

Geert Van Mol is a Belgian digital strategist, former Chief Digital Officer at Belfius and author of the book Rebel Rebel.

Explore their insights

Watch the aftermovie

Steven Van Belleghem

Steven Van Belleghem is an internationally recognised thought leader in customer centricity, digital transformation, and marketing technology.

As an author, he has written international bestsellers such as When Digital Becomes Human, The Offer You Can’t Refuse, and A Diamond in the Rough. At MarTech '25, Steven will not only take the stage as a speaker. He will also guide the day and keynotes as a moderator.

The Customer Experience Renaissance

In my keynote speech, I will demonstrate how AI not only accelerates processes, but also fundamentally changes the way customers make choices. We are at a tipping point: customers are increasingly using AI platforms for their entire decision-making process. This requires companies to reinvent the customer experience: ultimate convenience, new emotional value, and a renewed focus on the basics of excellent service. It is a story about technology and humanity – how we can create a renaissance of customer focus together.

Karen Van De Woestyne

Karen Van De Woestyne is General Manager Transform & Ecosphere, where she applies more than 30 years of leadership experience in business development, marketing, procurement, and change management. As a civil electrical engineer by training, she has built a diverse career in telecommunications, real estate, and financial services, combining strategic insight with strong people management skills. Before joining KBC, Karen led transformation and growth at Fiberklaar as Director of Business Development, Marketing & Communications, and was previously COO at Gerantis following the sale of her own real estate company. Her earlier international career at Alcatel and Belgacom (Proximus) gave her in-depth expertise in technology, product management, and business strategy.

Karen is known for her entrepreneurial drive, stakeholder management, and ability to scale organizations, complemented by active involvement in professional associations at Belgian and European levels.

Beyond the Transaction

Discover during this keynote how KBC is evolving into your digital travel companion. With our smart assistant Kate, we are always by your side—anticipating your needs even before you express them. And with Kate Coin, we reward you for every step you take in our digital world: convenience, care, and an extra helping hand. Ready to build the future together?

Peter Hinssen

Peter Hinssen is a Belgian serial entrepreneur, author of 6 bestsellers, and an international speaker on innovation, technology, and leadership.

As the founder of nexxworks, he helps organisations navigate in the ‘Never Normal’ era. He has worked with companies such as Google, Apple, and Microsoft, and teaches at several international business schools, including London Business School and MIT Sloan School of Management.

Navigating the Never Normal: the Uncertainty Principle

We live in a world where disruption has become the rule rather than the exception. Markets shift overnight, technologies accelerate beyond imagination, and customer expectations evolve at lightning speed. In The Uncertainty Principle – Navigating the Never Normal, Peter Hinssen explores how leaders and organizations can thrive when predictability disappears. Drawing on stories from history, business, and technology, Peter shows how uncertainty can be turned into an advantage. Rather than resisting change, the winners of tomorrow will be those who embrace volatility, reframe risk as opportunity, and build cultures that adapt as fast as the world around them. This keynote is not about fearing the Never Normal—it’s about mastering it.

Clarissa Filius

Clarissa Filius, Senior SEO specialist, is renowned for her expertise in local SEO. She works as Team Lead SEO, CRO, and Marketing Automation at iO, where she is also exploring the emerging field of GEO (Generative Engine Optimisation).

With an impressive career of 10+ years, Clarissa delivers results for global brands, making her a respected authority in her field.

The future of SEO: How brands in the Benelux are successfully leveraging AI Search

Search is no longer just about search engines; it's about the way people discover things — across every possible platform or medium. AI search engines such as ChatGPT, Perplexity, and Claude are dramatically changing the way people search for—and find—your business or brand online. So, traditional SEO alone will no longer suffice. The alternative? Discover it during the talk of Clarissa.

Jeroen Baert

Jeroen Baert is a computer scientist, stand-up comedian, and science communicator.

He combines technology and humour on stage, sharing his insights on innovation and AI through keynotes, podcasts, and television appearances. He is a regular panellist on the podcast Nerdland and frequently speaks on technology and the impact of digital innovation.

Keynote: ‘A.I.’

What is the impact of AI on our society and the way we work and gather information? What does the future of AI technology look like? How can you use AI wisely at this moment? You will find answers to all these questions in this lecture, in which Jeroen Baert takes an informative and entertaining look at the current buzz surrounding AI in a humorous and critical way.

Geert Van Mol

Geert Van Mol is a Belgian digital strategist, former Chief Digital Officer at Belfius and author of the book Rebel Rebel.

He led the digital transformation at Belfius, which resulted in the award-winning Belfius app, and was later co-CEO at the project developer Steenoven. Van Mol is known for his vision on digital innovation and his ability to combine music and business.

⚡ Rebel Rebel – The Rock’n’Roll Guide to MarTech 🤘

Like the best musicians, the greatest marketers have always been rebels. It’s not about surviving the endless labyrinth of MarTech tools. Anyone can play the instruments — the real question is: what sound do you want to play? The sound of today and tomorrow. Digitally, live, in true connection with people.Marketing is on the first to ride the wave of AI. And with AI, mediocrity is dead: average campaigns vanish, only bold ideas and rebellious creativity survive and scale. Geert Van Mol — digital rebel, ex-CDO of Belfius and author of Rebel Rebel — shows how Music Thinking turns stacks into beats that dance, riffs that rock, and create business impact and claim marketing’s seat in the boardroom. 🔊This is about impact with soul, loud, alive.