Cookie policy
General
What is the cookie policy?
This cookie policy (“Cookie Policy“) regulates the use of cookies and similar technologies as part of your use of our Website (the “Website“) and the accompanying services (jointly referred to hereinafter as “Services“). This processing is performed by iO Group as data controller, with registered office at Zavelheide 15, 2200 Herentals, Belgium (“we”, “our“), registered with the CBE (Crossroads Bank for Enterprises) under number BE0712677311 in accordance with the applicable legislation relating to the protection of personal data.
What are cookies?
Cookies are small text files that are stored on the hard drive of a device and that contain certain information, which sometimes includes personal data. When you use our Website and/or Services, we may also collect and process other personal information by way of cookies and similar technologies. Read our Privacy Policy if you want to know more.
What is this policy for?
By clicking “Accept” after you have been notified of the use of cookies and similar technologies, you acknowledge that you have carefully read this Cookie Policy and that you unreservedly agree with it. As explained in this Cookie Policy, you can change your cookie preferences at all times.
Will this ever change?
We reserve the right to change, supplement or replace this Cookie Policy from time to time. Your attention will be drawn to such changes, additions to or replacements through our Website and/or Services. If you do not agree with these changes, additions or replacements, we request you to send an email to martech@iodigital.com. If we have not received any notification of this within three (3) working days after you have been notified of the changes, you will be presumed to have accepted them
Which cookies and why?
We use both first-party cookies (set by martechevent.io) and third-party cookies (set by external services) for different purposes:
Strictly necessary cookies:
These cookies are essential for the website to function properly.
| Cookies | Cookie Subgroup | Lifespan | Cookies used | Description |
|---|---|---|---|---|
| _cf_bm | Cloudflare | A few seconds | Third Party | This cookie is used by Cloudflare for bot management and security to detect automated traffic. Learn more about Cloudflare cookies |
| _cfuvid | Session Management | Session | First Party | Cloudflare session identifier cookie used to distinguish user sessions for security and performance purposes. Learn more |
| csrf-app | CSRF Protection | Session | First Party | Cross-Site Request Forgery protection cookie that prevents malicious websites from performing actions on behalf of the user. |
| hubspotapi-csrf | HubSpot API | Session | Third Party | HubSpot API CSRF protection cookie that prevents unauthorized API requests. Learn more about HubSpot cookies |
| PHPSESSID | Session Management | Session | First Party | Standard PHP session identifier used to manage user sessions on the server. Learn more |
| cookieconsent_status | Cookie Consent | 1 year | First Party | Stores the user's cookie consent status to remember which cookies have been accepted. Learn more |
Functional cookies:
These cookies enhance the functionality and user experience of the website.
| Cookies | Cookie Subgroup | Lifespan | Cookies used | Description |
|---|---|---|---|---|
| __hs_cookie_cat_pref | HubSpot | 30 days | Third Party | Stores the user's cookie category preferences in HubSpot. Learn more |
| hs_login_email | HubSpot | Session | Third Party | Temporary storage of email address during HubSpot login process for enhanced user experience. Learn more |
| hs_login_metadata | HubSpot | Session | Third Party | Metadata for HubSpot login functionality to optimize the login process. |
| hubspotapi-prefs | HubSpot API | Session | Third Party | HubSpot API preferences cookie for user settings and configuration. Learn more |
| hsLang | HubSpot | 2 years | First Party | Stores the user's language preference (e.g., Dutch) to display the correct language on future visits. |
Analytics cookies:
These cookies help us understand how visitors use the website.
| Cookies | Cookie Subgroup | Lifespan | Cookies used | Description |
|---|---|---|---|---|
| __hssc | HubSpot | 30 minutes | Third Party | Session cookie for HubSpot analytics to track the number of page views within a session. Learn more about HubSpot tracking |
| __hstc | HubSpot | 13 months | Third Party | Main HubSpot tracking cookie that identifies unique visitors and tracks their behavior over time. Learn more |
| __hssrc | HubSpot | Session | Third Party | Determines if the visitor has restarted their browser session for HubSpot analytics. Learn more |
| _ga | Google Analytics | 2 years | Third Party | Google Analytics cookie that distinguishes unique users by assigning a randomly generated number. Learn more |
| ga* | Google Analytics 4 | 2 years | Third Party | Google Analytics 4 property-specific cookie for tracking user interactions and events. Learn more about GA4 |
| _gat | Google Analytics | 1 minute | Third Party | Used by Google Analytics to throttle the request rate and reduce server load. Learn more |
| _gat_gtag_ENXLZRZJGN | Google Analytics | 1 minute | Third Party | Specific Google Analytics throttle cookie for this website property to apply request rate limiting. |
| _gid | Google Analytics | 24 hours | Third Party | Google Analytics cookie that distinguishes unique users and is used to calculate visitor, session and campaign data. Learn more |
| _gtmeec | Google Tag Manager | Session | Third Party | Google Tag Manager cookie for enhanced ecommerce tracking and event measurement. Learn more |
| hjSessionUser_204526 | Hotjar | 1 year | Third Party | Hotjar cookie that assigns a unique user ID for heatmaps and recording analysis to improve user experience. Learn more about Hotjar |
| FPID | HubSpot | 2 years | Third Party | HubSpot First Party ID cookie for cross-domain tracking and lead attribution in a cookieless future. Learn more |
| hs_c2l | HubSpot | 13 months | Third Party | HubSpot cookie-to-lead tracking that connects anonymous website visits to known contacts in the database. |
| hubspotutk | HubSpot | 13 months | Third Party | HubSpot user token for identifying returning visitors and linking their activities to their contact record. Learn more |
Marketing cookies:
These cookies are used for advertising and tracking conversions.
| Cookies | Cookie Subgroup | Lifespan | Cookies used | Description |
|---|---|---|---|---|
| _conv_r | HubSpot | 30 days | Third Party | HubSpot conversion tracking cookie that helps measure the effectiveness of marketing campaigns and lead generation. Learn more |
| _conv_v | HubSpot | 30 days | Third Party | HubSpot conversion variant cookie for A/B testing and optimization of marketing campaigns and conversion funnels. Learn more |
| _fbp | Facebook Pixel | 3 months | Third Party | Facebook browser pixel cookie for tracking conversions, optimizing ads and building audience lists for remarketing. Learn more |
| fr | 3 months | Third Party | Facebook advertising cookie for targeted advertising and measuring ad performance on Facebook and Instagram. Learn more | |
| _linkedin_partner_id | LinkedIn Insight Tag | 30 days | Third Party | LinkedIn conversion tracking cookie for measuring ad performance and website conversions from LinkedIn campaigns. Learn more |
| li_sugr | 90 days | Third Party | LinkedIn browser identifier cookie for targeting and personalization of advertisements on the LinkedIn platform. Learn more |
I don’t want cookies fic. Learn more about Cloudflare cookies
You can prevent cookies from being stored or remove cookies already stored by adjusting the settings in your browser. See:
- Internet Explorer: https://support.microsoft.com/nl-be/help/17442/windows-internet-explorer-delete-manage-cookies
- Microsoft Edge: https://support.microsoft.com/nl-be/microsoft-edge
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/nl/kb/enable-and-disable-cookies-website-preferences
- Safari: https://support.apple.com/nl-be/guide/safari/sfri11471/mac
I have a complaint
If you have a complaint regarding our processing of your personal data, you can always contact us at martech@iodigital.com. If you are not satisfied with our response, you can file a complaint with the Belgian Data Protection Authority (www.dataprotectionauthority.be).