Privacy policy

General

This privacy policy (“Privacy Policy”) governs the processing of your personal data as part of your use of our Website (martechevent.io) and the related services (together referred to as the “Services”).
This processing is carried out by iO Group NV as data controller, with registered office at Zavelheide 15, 2200 Herentals, België (“we”, “us”), registered with the CBE under number BE0712.677.311, in accordance with applicable data protection legislation.

What data do we collect?

When you use the Website and/or Services, we process personal data relating to you. This includes:

  • Identification and contact details (name, email address, phone number, company name, job title)
  • Billing details (if applicable when purchasing tickets via Paydro)

Why do we process your data?

We process personal data solely for the following purposes:

  • Event registration and ticket handling (via Paydro)
  • Communication about the MarTech event
  • Sending marketing emails and follow-up communication (via HubSpot)
  • Statistical analysis and reporting to improve the event
  • Advertising optimisation (via LinkedIn Pixel)

Legal basis

Your personal data is processed on the basis of your consent and, where necessary, on the performance of the contract (ticket registration/payment).

Who do we share data with?

We only share your data with external processors supporting us in organising the event:

  • HubSpot (marketing automation & communicatie)
  • LinkedIn Pixel (advertising & tracking)
  • Paydro (payments)

Where do we process data?

Your data is in principle processed within the EEA. For HubSpot and LinkedIn, a transfer to the USA may take place under Standard Contractual Clauses.

How long do we keep your data?

Your personal data will be kept as long as necessary for the organisation of the event and subsequent communication. For marketing communication, we apply HubSpot’s retention periods, unless you unsubscribe.

Your rights

You always have the right to:

  • Request access to the personal data we process about you
  • Request correction or deletion of incorrect or irrelevant data
  • Withdraw your consent for marketing communications
  • Object to processing for direct marketing purposes
  • Request data portability

You can contact us for this via martech@iodigital.com.

Complaints

If you have a complaint regarding our processing, you can contact us at martech@iodigital.com. If you are not satisfied with our response, you can contact the Belgian Data Protection Authority (www.gegevensbeschermingsautoriteit.be).

This Privacy Policy was last updated on 26 August 2025.