This was the program
on November 12th

  • 08:30 - 9:30

    Welcome & reception

    Reception with coffee and cookies.

  • 09:30 - 09:45

    Opening MarTech ’25

  • 09:45 - 10:30

    Keynote Steven Van Belleghem - CX keynote speaker, author and entrepreneur

    The Customer Experience Renaissance

    Steven Van Belleghem
  • 10:30 - 10:50

    Powertalk Clarissa Filius + Q&A - Senior SEO Domain Lead

    The future of SEO: How brands in the Benelux are successfully leveraging AI Search

    Clarissa Filius
  • 10:50 - 11:30

    Keynote Geert Van Mol - Ex-CDO Belfius, Strategic advisor & transformator

    ⚡ Rebel Rebel – The Rock’n’Roll Guide to MarTech 🤘

    Geert Van Mol
  • 11:30 - 11:50

    Powertalk Karolien Vanherp + Q&A - Marketing Technology Lead

    Content supply chain: maximum impact for complex content and campaigns

    Karolien Vanherp
  • 11:50 - 12:00

    Closing morning by Steven

  • 12:00 - 13:00

    - Lunch break -

  • 13:00 - 14:00

    Jeroen Baert - Comedian, keynote speaker, computer scientist

    Keynote: ‘A.I.’

    Jeroen Baert
  • 14:00 - 14:30

    Keynote Kim Smets - Vice President Data & AI @Telenet

    "Data & AI. Impactful CX. – Turning intelligence into experiences that matter

    kim-smets-0
  • 14:30 - 14:50

    Powertalk Tom Van Mierlo + Q&A - Digital strategist & Co-Founder iO

    Intent-driven personalization: ready for the future of digital discoverability?

    Tom Van Mierlo
  • 14:50 - 15:30

    - Break -

  • 15:30 - 16:00

    Karen Van De Woestyne - General Manager Transform & Ecosphere @KBC

    Karen-small
  • 16:00 - 17:00

    Peter Hinssen - International keynote speaker, tech entrepreneur and author

    Navigating the Never Normal: the Uncertainty Principle

    Peter Hinssen
  • 17:00 - 17:15

    Closing by Steven + Maarten on stage

  • 17:15 - ...

    Networking/Apero

    Savory snacks and drinks.