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12.11
Technopolis Mechelen

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Bridging the gap between marketing and technology

The gap between what customers expect and what they experience digitally is growing. MarTech '25 brings together experts to help close that gap and show how seamless customer experiences drive business growth.

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  • 200+ professionals
  • 8+ speakers
  • Actionable insights
  • Hands-on advice
  • Peers & networking

Speakers

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Steven Van Belleghem

Steven Van Belleghem is an internationally recognised thought leader in customer centricity, digital transformation, and marketing technology.

Karin Van Hoecke

As General Manager Digital Transformation & Data at KBC, Karin Van Hoecke plays a key role in driving innovation and data-driven transformation within the company.

Peter Hinssen

Peter Hinssen is a Belgian serial entrepreneur, author of 6 bestsellers, and an international speaker on innovation, technology, and leadership.

Clarissa Filius

Clarissa Filius is Team Lead SEO, CRO and Marketing Automation at iO. She is known for her expertise in local SEO and her deep focus on GEO.

Jeroen Baert

Jeroen Baert is a computer scientist, stand-up comedian, and science communicator.

Geert Van Mol

Geert Van Mol is a Belgian digital strategist, former Chief Digital Officer at Belfius and author of the book Rebel Rebel.

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Steven Van Belleghem

Steven Van Belleghem

Steven Van Belleghem is an internationally recognised thought leader in customer centricity, digital transformation, and marketing technology.

As an author, he has written international bestsellers such as When Digital Becomes Human, The Offer You Can’t Refuse, and A Diamond in the Rough. At MarTech '25, Steven will not only take the stage as a speaker. He will also guide the day and keynotes as a moderator.
Karin Van Hoecke

Karin Van Hoecke

As General Manager Digital Transformation & Data, Karin Van Hoecke plays a crucial role in driving innovation and data-driven transformation at KBC. Under her leadership, among other initiatives, AI assistant Kate has evolved to swiftly handle millions of interactions, effectively closing the gap between digital expectations and customer experience.

In 2023, Karin received the Woman in Technology – Bank/Financial Institution award at the Banking Tech Awards. The following year, she was named CDO of the Year 2024.
Peter-Hinssen-big

Peter Hinssen

Peter Hinssen is a Belgian serial entrepreneur, author of 6 bestsellers, and an international speaker on innovation, technology, and leadership.

As the founder of nexxworks, he helps organisations navigate in the ‘Never Normal’ era. He has worked with companies such as Google, Apple, and Microsoft, and teaches at several international business schools, including London Business School and MIT Sloan School of Management.
Clarissa-Filius

Clarissa Filius

Clarissa Filius, Senior SEO specialist, is renowned for her expertise in local SEO. She works as Team Lead SEO, CRO, and Marketing Automation at iO, where she is also exploring the emerging field of GEO (Generative Engine Optimisation).

With an impressive career of 10+ years, Clarissa delivers results for global brands, making her a respected authority in her field.
Jeroen Baert

Jeroen Baert

Jeroen Baert is a computer scientist, stand-up comedian, and science communicator.

He combines technology and humour on stage, sharing his insights on innovation and AI through keynotes, podcasts, and television appearances. He is a regular panellist on the podcast Nerdland and frequently speaks on technology and the impact of digital innovation.
Geert-Van-Mol

Geert Van Mol

Geert Van Mol is a Belgian digital strategist, former Chief Digital Officer at Belfius and author of the book Rebel Rebel.

He led the digital transformation at Belfius, which resulted in the award-winning Belfius app, and was later co-CEO at the project developer Steenoven. Van Mol is known for his vision on digital innovation and his ability to combine music and business.

Programme

  • 09.30 - 10:00

    Welcome & reception

    Reception with coffee and cookies.

  • 10:00 - 10:45

    Opening Steven Van Belleghem - CX keynote speaker, author and entrepreneur

    Keynote and moderator of the day. Shares his vision on CX trends in marketing and technology.

    Steven Van Belleghem
  • 10:45 - 11:05

    Powertalk Karolien Vanherp - Marketing Technology Lead

    Content Supply Chain: how do you create high-quality, personalized content at scale?

    Karolien Vanherp
  • 11:05 - 11:35

    Geert Van Mol - Ex-CDO Belfius, Strategic advisor & transformator

    Geert Van Mol, former Chief Digital Officer of Belfius, connects the rebellious spirit of rock-'n-'roll with the challenges of digitalization.

    Geert Van Mol
  • 11:40 - 12:00

    Powertalk Clarissa Filius - Senior SEO Domain Lead

    The future of SEO: How brands in the Benelux are already scoring with AI Search.

    Clarissa Filius
  • 12:00 - 12:30

    Keynote TBC

  • 12:30 - 13:30

    - Lunch break -

  • 13:30 - 14:15

    Jeroen Baert - Comedian, keynote speaker, computer scientist Comedian

    Jeroen Baert takes a humorous and critical look at the buzz around AI.

    Jeroen Baert
  • 14:15 - 14:45

    MarTech Case story (TBC)

  • 14:45 - 15:05

    Powertalk Tom Van Mierlo - Digital strategist & Co-Founder iO

    AI and the new reality of authority in marketing.

  • 15:15 - 15:45

    Keynote TBC

  • 15:45 - 16:15

    - Break -

  • 16:15 - 16:45

    Karin Van Hoecke - General Manager digital transformation & data @KBC

    Changes in marketing technology in the coming 5 years

    Karin Van Hoecke
  • 16:45 - 17:30

    Peter Hinssen - International keynote speaker, tech entrepreneur and author

    Known as international keynote speaker, bestselling author and globally recognized expert in the field of innovation, technology and leadership.

    Peter Hinssen
  • 17:30 - 19:00

    Networking moment

    Savory snacks and drinks.

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Tickets

Order your ticket for MarTech ‘25 online. 

A ticket includes:

  • Access to the event on 12 November
  • Inspiring setting at Technopolis, the place to be for innovation
  • Snacks, lunch and drinks throughout the day
  • Networking reception with drinks and bites
  • A digital copy of all presentations after the event
€ 350 (all-inclusive)

MarTech '25 was made possible by

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Practical information

map pin location of Technopolis Mechelen

Location

MarTech ‘25 will take place at Technopolis (Technologielaan 1, 2800 Mechelen).

The venue is accessible via the large roundabout at the E19 Mechelen Zuid exit. There is a spacious parking lot next to the building.

De Lijn buses 5, 82 and 822 stop at the entrance. These buses also serve Mechelen Central Station.

Mechelen train station (not Nekkerspoel) is approximately 2 kilometres from Technopolis.

Access the venue via Zemstbaan when you’re by bike or on foot.

Plan your route

Frequently asked questions

  • Yes, free parking is available for all MarTech '25 attendees.

    Technopolis has a spacious parking lot right at the entrance. Upon arrival, simply follow the MarTech '25 signage, and our staff will guide you to an available space.

  • You can cancel your registration, but depending on the timing, cancellation fees may apply:

    • If you cancel up to 4 weeks before the event, 25% of the ticket price will be charged.
    • If you cancel between 4 and 2 weeks before the event, 50% of the ticket price will be charged.
    • If you cancel less than 2 weeks before the event, 100% of the ticket price will be charged.

    Do you want to cancel? Please let us know via the contact form or by email. In case of force majeure, we’re happy to look into a suitable solution together.

  • Yes, all catering is included in your ticket.

    We’ll provide coffee and a light breakfast in the morning, a varied lunch, and snacks and refreshments during the breaks. After the final keynote, you’re welcome to join our networking reception with drinks and bites.

  • If you work in marketing, technology, data or innovation, then MarTech ‘25 is a must for you.

    MarTech '25 is designed for marketing and technology professionals looking for strategic insights, inspiration and practical takeaways. Whether you're focused on customer experience, digital transformation or AI applications: you'll find plenty of value here.

  • Yes, all attendees will receive the speaker presentations after the event.

    This allows you to revisit the content or share it with colleagues. Please note: some sessions may include confidential information and will not be shared.

More information